We advocate for elevated adult nonalcoholic beverage options to be served everywhere that people gather through strategic partnerships, education, and immersive experiences. We highlight innovation, excellence, and the need for NA offerings to be served with the same casual finesse as their alcoholic counterparts.
What is Zero Proof Collective?
Based in the Twin Cities and supporting the global NA Movement, we fervently advocate for the cultural shift in the adult beverage industry toward inclusivity. We encourage venues and social spaces to serve a diverse range of elevated and sophisticated nonalcoholic beverage options and serve them with the same casual finesse as their alcoholic counterparts.
While we do not manufacture these products ourselves, we collaborate with makers who provide us access to sophisticated NA products. These partnerships allow us to serve and share NA beverages, enhancing their brand awareness while reinforcing the message that elevated adult NA options should be celebrated as the norm, not the exception.
PARTNERSHIPS: We are passionate about collaborative relationships that elevate the NA beverage industry and advocate for nonalcoholic options.
EVENTS: We create standout NA experiences that captivate NA aficionados and connect with alcohol drinkers alike, highlighting the appeal of elevated nonalcoholic options for everyone.
EDUCATION: We offer insight into how mindful drinking is reshaping our culture, emphasizing that it’s not about removing alcohol but enriching choices with NA options for inclusivity and revenue growth.
ZPC MEETINGS: Our ZPC CONNECT meetings offer insights into our growing NA community. Uniting industry leaders, beverage makers, and NA advocates fosters dynamic idea sharing and cultivates impactful connections and collaborations.
CONSULTING: Merely listing NA options isn't enough—we'll help optimize your menu for better sales and engagement. Explore our tastings and selections of industry standouts that are sure to impress. Get in touch here.
We invite you to be a part of this growing global community!
Join Zero Proof Collective & the NA Movement here.
Cate Faulkner & Jen Gilhoi,
Cofounders, Zero Proof Collective
What is the NA Movement?
The NA (nonalcoholic) Movement is a cultural shift that celebrates a lifestyle choice focused on choosing not to drink alcoholic beverages on occasion or not at all. It's a movement that promotes a sense of belonging and offers a wide range of elevated nonalcoholic alternatives, encouraging individuals to socialize, unwind, and celebrate without the presence of alcohol. Whether driven by health, personal preference, or a desire for more mindful experiences, the NA Movement reflects a growing trend toward more conscious and balanced choices in social settings, fostering inclusivity for all.
Our most impactful experiences include...
Our most impactful experiences include...
Serving the First NA Wine in 26 years at Winefest
At the 26th annual University of Minnesota Children's Hospital Winefest , there were 800 guests that sampled 350 wines from around the globe at 64 pouring tables. In a landmark moment, Zero Proof Collective poured the first and only NA wine in 26 years, Noughty by Thomson & Scott. This significant inclusion signaled a shift, highlighting the growing acceptance of nonalcoholic options and fueling substantial interest and dialogue about the NA movement at the event.
Elevating Corporate Events: The Power of NA Beverage Options
An article in Corporate & Travel Incentive Magazine, titled "Buzzkill," cited Marc Andreessen's call for an alcohol ban at tech events. The article stated that we at Zero Proof Collective believe a ban isn't the optimal choice and spotlighted our success in serving nonalcoholic cocktails at private corporate events, offered them at or alongside the traditional bar that has been relied on many times before. We suggest including NA options, as they have the power to boost productivity, inclusivity, awareness, connection, safety, and more. This approach is in harmony with the NA Movement and the global cultural shift, demonstrating the appeal and growing acceptance of nonalcoholic beverage options.
Creating a New On-Premise NA Menu
ZPC collaborated with CōV Edina to expand their youthful NA "Sailor Sips" into four sophisticated nonalcoholic cocktails, lower in both sugar and calories. The process involved discovery, flavor profiling, sampling nonalcoholic spirits, and crafting basic recipes designed to complement and pair with CōV's menu. Chef Brian Sharpe applied his expertise, creating four incredible and unique elevated NA cocktails that both reflect the restaurant's culinary style and contribute to the broader acceptance and enjoyment of nonalcoholic beverage options.
The Festive Segment: NA Options Light Up Holiday Celebrations
In a vibrant display on WCCO-TV's The 4, we showcased how exceptional NA beverages can transform any holiday celebration! Lupulin Brewing's flavorful NA beers, Noughty's elegant, dealcoholized wines, and an alcohol-free peach cocktail with Tenneyson Black Ginger that stole the show. By championing these options, holiday gatherings can become bastions of warmth, hospitality, and celebration, fostering comfort and connection. The segment wasn't just about drinks—it was a call to support the visionaries crafting these exquisite options, proving that celebration and sophistication don't always require alcohol. The revolution is here, and it tastes incredible.
Bringing NA Industry Leaders Together
In ZPC Connect meetings, we bring together business leaders, entrepreneurs, and NA advocates to connect, share, learn,laugh and collaborate. The room's energy testifies to the thriving NA Movement, brimming with potential. Participants leave invigorated by the collective optimism, creativity, and fresh ideas. Yet, as we adjourn, we recognize that the broader world may still lack awareness of our passion. Our mission is bold and challenging, but together, we form a united community committed to spreading awareness of elevated nonalcoholic options.