Rosé Fest: Rosé All Day, The Zero Proof Way

Read Ashley’s Full Article Here

Zero Proof Insights | Reflections on The Sober Curator's Rosé Fest Feature

Written by Cate Faulkner

A Toast to Understanding

 In the world of nonalcoholic beverages, it is a rare and treasured moment when someone truly understands and articulates our mission at Zero Proof Collective with clarity and depth. Ashley Sunderland from The Sober Curator has done just that with her recent feature titled "Rosé Fest: Rosé All Day, The Zero Proof Way."

A Catalyst for Change: Raising the Bar for NA

Ashley Sunderland's article isn't just a recap of Rosé Fest 2024; it's a testament to the inclusive and transformative power of NA beverages. She writes, "Founded by Cate Faulkner and Jen Gilhoi, ZPC is a championing catalyst for change, serving up inclusivity with finesse and aiming to elevate NA options from afterthought to center stage." This resonates deeply with us, as it reflects our commitment to normalizing the choice of not drinking alcohol while still fully participating in and enjoying social events.

Being Seen and Appreciated Really Helps

Her words are a validation of our efforts and a reminder that our work is being seen and appreciated. Ashley's ability to convey our goals and vision so clearly is not only refreshing but also deeply encouraging. It inspires us to continue pushing boundaries and breaking down the stigmas associated with non-drinkers.

Acknowledging the Shift to NA Options

Ashley writes, "Mpls. St. Paul Magazine's invitation and promotion of ZPC’s sponsorship reflected their embrace of the burgeoning trend of wellness-focused lifestyles, acknowledging that not all their 800+ guests want alcoholic beverages." This acknowledgment of the growing demand for elevated nonalcoholic options is a crucial step toward creating more inclusive experiences for all attendees.

Presentation Matters

Our table artistry caught the eye of passersby at Rosé Fest. The attention to detail in our product presentation not only elevated their appeal but also lent them greater credibility. An elegant display can make any offering feel more special and sophisticated. As Ashley states, "Being a nonalcoholic presence at an alcohol-centered event is about offering an inclusive option for guests who abstain from alcohol for health, personal, or preference reasons." This is at the heart of what we do—and paying attention to presentation details helps to demonstrate that NA options can be just as enjoyable and refined as their alcoholic counterparts.

Showcasing Exceptional Alcohol Removed Wines

By collaborating with respected makers like Jøyus and ONE of ONE, we were able to offer outstanding NA wines that truly stood out, showcasing the pinnacle of NA wine innovation:

 JØYUS

🍷 Jøyus NA Wines - Sparkling Rosé, Sparkling White, Cabernet Sauvignon and Still Rosé.
🛒 Shop now: drinkjoyus.com

Jøyus believes that every celebration should include everyone. Their exceptional line of NA wines caters to all tastes and preferences. The award-winning Sparkling Rosé and Still Rosé exemplify their commitment to quality and innovation. The Sparkling Rosé dazzles with ripe blackberries, summer strawberries, and citrus blossoms, offering a vibrant and refreshing sip. The Still Rosé, with delicate hints of watermelon, ripe peaches, and fresh herbs, rivals traditional wines in sophistication and flavor. Though not served at Rosé Fest, their Sparkling White and Cabernet Sauvignon are equally exceptional, each providing a unique tasting experience. Perfect for any occasion, Jøyus NA wines bring joy to every glass, ensuring no one feels left out of the celebration.

 ONE of ONE

🍷 ONE of ONE NA Wines -Sparkling White, Cabernet Sauvignon and Sauvignon Blanc.

🛒 Shop now: oneofonewineco.com

 ONE of ONE is redefining the wine experience—made by winemakers for wine drinkers—with the alcohol removed. As a fifth-generation winemaker, Paul Scotto crafted these with meticulous attention to detail. The Sparkling White, Sauvignon Blanc, and Cabernet Sauvignon all showcase the pinnacle of NA wine innovation with Paul's New Era Vine-to-Bottle Process. The Sparkling White delights with crisp notes of green apple and pear, perfect for any celebration. The Sauvignon Blanc captivates with its vibrant citrus and tropical fruit flavors, offering a refreshing and elegant sip. The Cabernet Sauvignon, rich with dark berry and subtle oak undertones, delivers a full-bodied experience that rivals its alcoholic counterparts. Ideal for any occasion, ONE of ONE proves that sophistication and enjoyment can be found in every alcohol-removed glass, making them a standout choice for all.

Redefining the Social Drinking Scene

As more individuals embrace sobriety or choose to moderate their alcohol intake, the landscape of social drinking is evolving with a growing focus on mindful consumption. Non-drinkers should no longer be sidelined; they need to be fully integrated into the social fabric, enjoying beverages that match their alcoholic counterparts in flavor and appeal.

Innovative NA Options = Stronger Connections

The NA beverage industry is responding to this cultural shift with remarkable innovation.  I am excited for the future we are helping to shape—a future where NA options are not only widely available but celebrated, where the joy of shared experiences is defined by the connections we forge and the moments we create together, rather than the alcohol content of our drinks.

A Toast to Gratitude and Artful Storytelling

Thank you, Ashley, for your artful writing and for capturing the most important elements of our mission. Your dedication to sharing our story with such eloquence is deeply appreciated. We are also grateful for your commitment, volunteering your entire day, from dawn till dusk, serving NA wines and being a valuable part of our Zero Proof Collective team at Rosé Fest.

 © 2024 Cate Faulkner