NA RTD (Ready-to-Drink) from Research to Market
Zero Proof Collective (ZPC) celebrated its one-year anniversary on April 13, 2023, at ModernWell, fostering a vibrant community of leaders in the nonalcoholic industry. The event titled "RTD NA Brands from Research to Market" provided valuable insights into bringing ready-to-drink nonalcoholic beverages to market.
Speakers Hally Turner of PerSe Drinks and Kat Duvic of Social Mixers shared their product development journeys. Hally detailed her transition from Muddle & Mint, emphasizing meticulous market research and brand identity. Kat offered tangible examples of her innovative approach with Social Mixers, providing attendees with samples.
The event highlighted ZPC's role as a hub for innovation and connection, evident in the lively discussions and networking among participants. This event not only celebrated the collective's growth but also inspired attendees in their nonalcoholic ventures.
By sharing their experiences, Hally Turner and Kat Duvic underscored the limitless potential within the nonalcoholic sector. Attendees left with newfound insights into product development and marketing, poised to shape the industry's future. The ZPC Connect meeting of April 13, 2023, encapsulated a year of progress and camaraderie, leaving attendees motivated to lead the evolution of nonalcoholic beverages.
