The Science of Nonalcoholic Offerings
Zero Proof Collective's ZPC Connect meeting on June 9, 2022, held at ModernWell, brought together industry pioneers and leaders in the nonalcoholic sector. The event titled "NA Pioneers & The Science of Dealcoholization" provided a platform for insightful discussions around the science of removing alcohol from beverages, revenue insights, and consumer response.
The meeting commenced with Ben Jordon from ABV Technology and Peder Schweigert from Dry Wit Drink, who shared their extensive experiences within the industry. Attendees gained valuable insights into the intricate process of dealcoholization and the scientific underpinnings behind creating nonalcoholic products. The presenters also offered statistical and revenue-related insights, shedding light on the financial aspects of the nonalcoholic beverage market.
A significant focus of the meeting was on consumer response, exemplified by the case study of one of Minneapolis' prominent cocktail bars from early 2020. The discussion revolved around the evolving preferences of consumers, highlighting how they engage with nonalcoholic options for a variety of reasons. Attendees actively participated in conversations surrounding no to low alcohol by volume (ABV) products and explored strategies to effectively promote NA beverages to diverse consumer segments.
The meeting encapsulated the evolving landscape of nonalcoholic beverages, showcasing the innovation and dedication of industry pioneers. Attendees left with a comprehensive understanding of the science behind dealcoholization, revenue implications, and the multi-faceted consumer landscape.
In conclusion, the June 9th ZPC Connect meeting provided a dynamic platform for industry leaders to share their expertise, experiences, and insights. As the nonalcoholic sector continues to grow, gatherings like these play a pivotal role in shaping the industry's trajectory and promoting the availability and understanding of NA options for consumers from all walks of life.
