KARE 11-TV Features CōV Edina’s New Permanent NA Menu
Going Live: Zero Proof Cocktails at CōV Edina | KARE11-TV News
Written by Cate Faulkner
Behind the Scenes: Genuine Curiosity About NA
Navigating a TV interview involves many behind-the-scenes nuances that viewers don't usually see, but during our time on KARE11-TV, the atmosphere was buzzing with authentic interest in nonalcoholic options. This genuine curiosity came not just from the hosts—one pregnant, another having quit drinking alcohol—but from everyone on set. Rather than mere casual talk, the subject provoked meaningful discussion, highlighting how little most people know about this growing trend in the beverage world. Far from just being tolerated, our presence and the NA Movement were actively explored and celebrated, exemplifying a broader shift in how society views drinking.
Strategic PR and Media Coaching
Engaging a PR person ahead of our TV segment was pivotal. As we have begun to converse with journalists from various outlets, the need for unified messaging became apparent, something we hadn't previously honed. Maria's expertise at Topsail Strategies proved invaluable. She guided us in crafting key talking points for external communications, including media interviews. Her media coaching package extended beyond advice, encompassing interview do's and don'ts. This preparation ensured we delivered a consistent and compelling message, maximizing our valuable airtime.
Defining Moments for Zero Proof Collective
This TV segment marked the inaugural public articulation of the mission that Jen and I have been nurturing for Zero Proof Collective—a defining moment for us. Unveiling our core beliefs to a vast mainstream audience wasn't just another milestone; it signified our commitment to a transformative shift in societal attitudes toward beverages and socializing. We did more than just highlight CōV Edina's enticing new NA menu; we managed to crystallize what Zero Proof Collective embodies. This wasn't about riding a trend; it was about spearheading a deep-seated change in how we interact and enjoy beverages.
Educating Viewers on Cultural Shift
The account of four women transitioning from water to NA cocktails isn't merely a one-off tale. It serves as evidence of a broader shift, something the hosts keenly appreciated. They recognized that it’s not about simply providing a substitute for alcoholic beverages; NA options are ushering in an alternative way of life that's gaining enthusiastic traction. This wasn't just filler content for a Saturday morning TV show; it was a meaningful dialogue that educated viewers on a significant cultural shift. We communicated something both nuanced and impactful. The segment not only shone a light on the NA Movement as an expanding lifestyle option but also highlighted its role in our changing social dynamics. Being able to share this message with people in the privacy of their own homes made the experience both personal and widespread. If a similar opportunity ever arises for you or someone you know in the nonalcoholic beverage industry, seizing it can be not only advantageous but also highly rewarding.
Positive Response and New Connections
After the interview, the response was overwhelmingly positive. Our supporters tuned in and expressed their excitement over seeing our message reach a mainstream audience. Even more encouraging, individuals we hadn't previously connected with reached out to join Zero Proof Collective and share their own interest in exploring nonalcoholic options further. Looking back, while initial nerves were high, the preparation time spent in honing our message paid off. It allowed us to effectively communicate our core beliefs in a time frame that always seems to race by far too quickly. This experience has been not only a validation of our efforts but also a powerful reminder of the impact that even a brief TV segment can have.
