WCCO-TV How You Can Carry Dry January Forward
AJ Hilton and Heather Brown, anchors of WCCO Mid-Morning, interviewed (via ZOOM) Cate Faulkner and Jen Gilhoi of Zero Proof Collective about the idea of giving up drinking for longer than just Dry January.
Zero Proof Insights of Carrying Dry January Forward | WCCO-TV CBS News
NA Beverages Are Evolving in Our Culture
Our interview on WCCO-TV 4 with AJ Hilton and Heather Brown during the CBS News Mid-morning segment was an exploration of the varied perspectives surrounding nonalcoholic beverages. The episode, aptly titled "How You Can Carry Dry January Forward," reached a broad audience and underscored the evolving position of NA beverages in mainstream culture.
Changing Assumptions About NA Beverages
AJ and Heather's focus on taste and resemblance to traditional alcoholic options reflects common assumptions that are gradually being updated. This isn't a critique but an observation about current public understanding. Their questions reflected the perception that all NA beverages aim to replicate their alcoholic counterparts. This viewpoint is evolving as the public explores new flavor profiles. By introducing complexity and richness into the beverage scene, venues can offer choices with intricate botanical flavors and fewer calories. While some feel that the best cocktail recipes already exist, we believe the future holds space for innovative flavors yet to be experienced in cocktails.
Diversifying Social and Culinary Experiences
The NA Movement is extending its reach beyond Dry January. Venues are incorporating NA options into their permanent menus, acknowledging shifts in consumption patterns and lifestyle choices. The point isn't just abstinence but broadening the array of satisfying choices for consumers. It's not about directly replacing alcoholic with nonalcoholic drinks; it's about diversifying the social and culinary experiences being offered.
CōV Edina's NA Menu Launch: This Evening
Our WCCO-TV segment was both enlightening and effective. We were delighted to mention the event at CōV Edina Restaurant taking place that very evening to launch their new NA menu.
Impact of WCCO-TV ‘s Segment
The segment motivated at least a dozen viewers to attend the event. After delving into conversations with them and uncovering their narratives, we learned that they all harbored a unified yearning for expanded NA offerings in social settings. The availability of such options at a prestigious establishment like CōV Edina struck a chord, marking a significant juncture in the evolving landscape of the NA Movement.
