Events & Experiences
We've observed, experienced, and faced both the positive impacts and challenges of offering elevated NA (nonalcoholic) beverages at diverse venues and events where people gather.
TWIN CITIES’ 1st NA DAY: A Milestone in Mindful Celebration
Twin Cities' 1st NA Day was a celebration of innovation, connection, and inclusivity, drawing nearly 200 enthusiasts into the heart of our cities' NA Movement. Nestled in the warm ambiance of FINNEGANS Brew Co., the event offered a panorama of flavors, inviting attendees on a flavorful nonalcoholic beverage odyssey. It brought together both NA aficionados and the sober-curious, providing a platform and proof that a zest for life and communal joy are in no way dependent on alcohol.
6Smith’s Zero Proof Dinner: Cheers to Community and Connection!
Zero Proof Dinner Experience | 6Smith Wayzata, MN
Embark on a gastronomic journey where elevated NA (nonalcoholic) beverages and sumptuous dishes blend seamlessly, creating a rich flavor tapestry. This premier event, a beacon of culinary innovation, exceeded all expectations, leaving guests utterly thrilled and deeply satisfied. It's noteworthy that diners increasingly choose venues based on their elevated NA beverage options, showcasing the significant revenue potential for restaurants. Introducing NA options at an event like this transforms dining into an exquisite, mindful indulgence, proving satisfying for guests and financially rewarding for establishments.
Corporate Culture & NA Beverages: Leadership as Change Catalyst
Versique HQ | Minneapolis, MN
This event at Versique HQ with Keynote Speaker, Jeanette Grace exemplified perfect synergy, aligning the pinnacle of recruitment, communication mastery, and nonalcoholic beverage innovation. It heralded a new era in cultivating exceptional work cultures, fostering open communication, and upholding leadership excellence. By integrating sophisticated adult NA beverage choices, leaders champion inclusivity and safety, setting a gold standard for exceptional work culture and environments. This is not simply responding to the current workplace evolution but proactively sculpting its future.
2023 Autumn Brew Review’s NA Beer Placement: Trash or Treasure?
Boom Island | Minneapolis, MN
At ABR 2023, NA beers dazzled, reflecting brewing's innovative strides in taste and dealcoholization techniques. Despite their excellence, these NA options were unjustly relegated to the background, an oversight amid the craft beer festivities. The global stage tells a different story: Anheuser-Busch's AB InBev has made Corona Cero the official beer of the Olympics. This pivotal moment beckons beer festivals to adopt a culture of inclusivity, placing NA brews center stage, and celebrating the NA Movement and mindful consumption.
A Magical Wedding Where the Guests Preferred the Hers & His NA Cocktails
Van Dusen Mansion | Minneapolis, MN
Discover the magic that unfolded as Zero Proof Collective helped craft a unique nonalcoholic cocktail menu for a wedding at the renowned Van Dusen Mansion in Minneapolis. See how the "Hers" and "His" NA cocktails became a refreshing centerpiece, celebrated by the many guests who don't drink alcohol at all or choose not to on occasion. Even though a wedding reception might be one of the last frontiers of inclusivity for NA beverages, it was a joy to witness them being embraced in the celebratory space while raising a toast to new beginnings.
Bakkenalia Buzzed Over Tenneyson “Peach Me”
Summer Camp at Bakken Museum | Minneapolis, MN
Bask in the warm and convivial atmosphere of Bakkenalia, where the Bakken Museum lush green grass rooftop morphed into a haven for NA enthusiasts. This gathering echoed with rich dialogues and a diverse array of tastings, notably our buzz-worthy Tenneyson Peach Me cocktail. United in championing the NA movement, several attendees shared their intent to seek more nonalcohol options in a very deliberate way. We engaged with a community eager to share their voices as they learn how to forge a new path without alcohol.
Botanical Brilliance: Unpacking Tenneyson's Journey in the Twin Cities
Tasting Tour | Minneapolis & St. Paul, MN
Tenneyson Black Ginger stands as a flavor revelation that is as exceptional as it is gingerly. Resetting the standards for taste, its presence over two enlightening days in the Twin Cities fostered lively dialogues with industry insiders, generating a mosaic of feedback unified by genuine admiration for this distinguished botanical spirit. Graham's visit turned out to be a lot of fun, while at the same time, painting a vibrant and promising canvas for Tenneyson and its bright trajectory ahead.
ZPC Serves the First NA Wine in 26 Years at Winefest
University of Minnesota’s Winefest #26 | The Depot | Minneapolis, MN
Discover the buzz at Winefest #26 where Noughty, the premier non-alcoholic wine, took center stage, opening dialogues and breaking stereotypes. Delve into the personal stories and eye-opening reactions from a variety of patrons, including unexpected admirers from the wine industry itself. Witness the quiet revelation that unfolded as people openly embraced the NA Movement, making history in a landscape traditionally dominated by alcoholic offerings. For an NA enthusiast, this was like the NA Superbowl where a BIG WIN was not just in the air, but in the glass.
Vernal Vibrations: The Influence of Cannabis and the Evolution of NA
Glass House | Minneapolis, MN
In the months following this vibrant NA event, sales of THC-infused offerings skyrocketed in Minnesota, drastically reshaping some of our perceived notions about the non-alcoholic beverage landscape. Why is this shift critical to the NA industry, and how does it influence existing trends? At ZPC, we continue to ride the wave, always ready to carve new paths as we navigate the shifting currents in the NA landscape.
NA Chill Zone Was a Little Too Chill at #BRE23
Bar & Restaurant Expo ‘23 | Las Vegas, Nevada
Step into the pulsating world of the 39th annual Bar & Restaurant Expo 2023. With 11,477 attendees, experience the buzz of innovation in this alcohol forward event and glimpse untapped potentials for nonalcoholic beverages. Can #BRE24 find the balance between the allure of the traditional bar scene and the pressing need for inclusivity through NA offerings? Will its rebranding efforts of the Non Alc Chill Zone pave the way for a more inclusive and vibrant NA showcase, echoing the urgent call for greater NA representation and education?
Corporate Event Fosters Inclusivity with NA Options
Corporate Global Headquarters | St. Paul, Minnesota
In an era prioritizing inclusivity, Corporate America often falls short, particularly when it comes to over-serving alcohol and not offering better NA options at sponsored functions. The gap between rhetoric and reality is glaring. However, this experience at a corporate happy hour showcases how one organization took a significant step, revealing not only openness but also a keen understanding of the need for elevated NA alternatives at all their events.
Celebrate On-Premise Change: CōV Edina’s NA Menu Debut
CōV Edina Restaurant | Edina MN
CōV Edina didn't just launch a new Zero Proof Cocktail menu—they celebrated it with a high-profile party and media buzz. This key move shows that on-premise NA options are now a focus, merging inclusivity with culinary skill. The initiative sets a new standard for presenting nonalcoholic options as seamlessly as alcoholic ones, forging a path for more inclusive social dining.
A Holiday Market Where the Ho, Ho, Ho was Slow, Slow, Slow
Food Building | Minneapolis, MN
Despite the festive decor, limited promotion resulted in a disappointing holiday market turnout. Positioned near a coffee + whiskey bar, we confronted social stigmas while at the same time engaged in meaningful conversations and met new NA Movement supporters. Despite low sales, we gained insights into areas for improvement and today, we look back on this event with fondness and humor.
Bright Lights, Sober City: AFTER Magazine's NYC Launch Party
Hekate Café & Elixir Lounge | East Village, New York City
AFTER magazine is for NA drinkers, the sober-curious, and anyone examining their relationship with alcohol. Experience the magic of sober culture through Cate's uplifting experience at Nicole Hough’s AFTER magazine launch party, where passion met humor and life took a brighter turn. Many influential figures in the NA scene attended. Subscribe to AFTER magazine and elevate your NA journey!
A Quest for Nonalcoholic Beer at Autumn Brew Review
Boom Island | Minneapolis, MN
Autumn Brew Review 2022 was a revelation for us as we searched and savored diverse NA brews, navigated an alcohol-focused festival, and gained insights from ABV Technology on the comprehensive dealcoholizing process. All against the stunning backdrop of the Mississippi River and early autumn leaves. We discovered some NA beer gems, indulged in the food trucks' rolling epicurean fare, and fostered connections with fellow NA enthusiasts.
MN Blockchain's First NA Bar Serves Up a “Bit” of Success
Minneapolis Grain Exchange Building | Minneapolis, MN
When a guest approached our NA bar and declared, “Where have you been all my corporate life?”, it was clear we had struck a chord. Many thanks to Brandon Ferdig, President of Minnesota Blockchain, for recognizing the importance of NA cocktails and welcoming us to serve. The occasion exposed the antiquated focus on alcohol in corporate events, advocating for a more inclusive and health-conscious approach to socializing.
Welcome to Minneapolis, Chris Marshall & Sans Bar Tour!
Jinx Tea | Edina, MN
Chris Marshall, a pioneer in the Nonalcoholic Beverages Industry and founder of the first NA bar in Austin Texas brought his Sans Bar Tour to Minneapolis. Drawing nearly 100 guests, the event offered soulful music and engaging dialogue, paired with delectable NA cocktails. This landmark gathering not only energized Minneapolis's growing NA scene but also showcased the power of authentic, alcohol-free social connections.
NA Cocktails Were in Tune With Great Music at Dissonance Event
Dissonance Home Gathering | St. Paul, MN
This charming in-house concert was hosted by Dissonance and featured musician Chris Koza. Known for his lyrical depth, Koza engaged the crowd with songs and dialogue about balancing mental wellness and music. The ambiance included elevated nonalcoholic cocktails that were embraced by the guests. The event challenged the notion that musical gatherings require alcohol, demonstrating that genuine community and enjoyment can thrive without it.