All the places and spaces where Zero Proof Collective has had the privilege to talk about the growing NA Movement.
Media
Episode #200 The State of Food & Beverage: Safety and Inclusivity
Eating at A Meeting Podcast | Hosted by Tracy Stuckrath
Curious about the hurdles in making nonalcoholic beverages as ubiquitous as gluten-free or vegan food options? Hear about the current state of F & B with regard to inclusivity and safety. Discover the challenges in getting elevated NA options on menus, especially at venues steeped in alcohol culture. Chef Nina Curtis offers a culinary spin on the herbaceous and spicy elements that NA drinks can bring to the table. Tune in at minute 49:30 for the NA conversation that supports the need for more NA options on menus everywhere!
Elevating Nonalcoholic Drinks for Fourth of July Celebrations
WCCO-TV | “The 4” Newscast
ZPC encourages viewers to thoughtfully serve elevated nonalcoholic (NA) beverages at all of their social gatherings this summer by presenting some easy NA options and explaining their value.
The Best NA Bottle Shops in America, According to the Pros
WINE ENTHUSIAST MAGAZINE | by Hilary Sheinbaum
Dive into a cultural shift with Hilary Sheinbaum, journalist, speaker & author of "The Dry Challenge," as she unpacks the rise of NA bottle shops across the country. NA drink sales have rocketed, showing a 20.6% increase in just one year—but its more than stats. These shops are community hubs offering tastings, mocktail classes, and social events. Whether you're new to the NA scene or a seasoned connoisseur, discover the NA shops that are redefining choice and community.
Zero Proof Collective Helps Launch Nonalcoholic Menu at CōV Edina
Edina Magazine | CōV Edina’s Launch Party | Photos by Chris Emeott
CōV Edina buzzed with energy as people gathered to explore their new NA menu! A milestone event for NA enthusiasts in the Twin Cities, the evening was awash with heartfelt stories and genuine connections. Demonstrating the positive community impact of offering elevated NA options, the restaurant not only enhanced its guest experience but also fostered a loyal clientele eager to return. The event was a testament to the growing relevance of NA choices in modern dining.
Buzzkill: Alcohol May No Longer Mix at Corporate Events
Corporate & Incentive Travel Magazine | by Kathy Monte
Tech luminaries Marc Andreessen and Marc Benioff advocate for a booze ban at corporate events, igniting dialogues on diversity, equity, and inclusion. Meanwhile, Cate Faulkner and Jen Gilhoi from Zero Proof Collective in Minneapolis propose a more nuanced approach. They endorse elevated NA beverages as catalysts for transforming corporate drinking norms. Must the solutions be so polarized? Delve into this article to discover how ZPC brings a nuanced perspective to this contentious issue.
Shattering Stigmas Around Not Drinking: Reframing the Mocktail Experience
Eating at A Meeting Podcast | Hosted by Tracy Stuckrath
We sat down with Tracy, an expert in food and beverage, to discuss the rising need for nonalcoholic options at social events. From tales of bartender deception to the broader utility of handicap ramps and the societal shift at sober weddings, our dialogue charts new territory. Each NA sip represents a step toward a more inclusive world.
WCCO-TV How You Can Carry Dry January Forward
WCCO-TV | CBS News Mid Morning
Our chat with AJ Hilton and Heather Brown covered current public perceptions about NA beverages that need more widespread clarification. We discussed how adding NA options to menus extends the Dry January initiative forward, offering choices for moderate alcohol consumption year-round. Viewers were inspired; they signed up and attended the CōV event that same evening!
KARE 11-TV Features CōV Edina’s New Permanent NA Menu
KARE 11-TV | News Saturday
Cate and Executive Chef Brian Sharpe unveiled CōV Edina's innovative NA menu, featuring two standout zero proof cocktails. The hosts were thrilled not only by the taste but also the lower calorie count. The story Cate shared about four women who switched from water to these new cocktails wasn't just anecdotal; it was a vivid, impactful example of how NA options are revolutionizing social dynamics, one sip at a time.
A Whole New Way To Do NA
DISPATCH | by Martin Devaney
Martin covers a lot of ground on how our local community is elevating nonalcoholic drinks. The article highlights Marigold, the city's first NA bottle shop, and advocacy by the Zero Proof Collective. It delves into the technology behind NA brews and examines the social implications. This movement is changing the game, promoting inclusivity and healthier social options. Martin shares his pivotal observations.
Cheers to Dry January and Beyond
Edina Magazine | by Amy Overgaard, Editor
Discover how Jen and Cate started Zero Proof Collective. The article unpacks their origin story and zeal for NA beverages. In collaboration with CōV Edina, they addressed key obstacles, cementing elevated NA cocktails on permanent menus and evaluating its sustainability. Given the premium on menu space and bar real estate, this on-premise NA initiative stands as a unique and successful endeavor.
Nonalcoholic Drinks Are Having a Moment
Mpls St. Paul Magazine | by Madison Bloomquist
Discover how Minneapolis is reshaping the alcohol-free beverage landscape. Hear from Jen Gilhoi, co-founder of Zero Proof Collective, on why the pandemic was a turning point for NA options. Learn about DryWit, an innovative drink that rejects sugar-loaded stereotypes, and delve into how one Dry January menu set the course for the Twin Cities' NA Movement. This piece is a great read for anyone tracking the evolution of sober choices in social settings.
Minnesota Businesses Aim to Perfect the Boozeless Drinking Experience
Twin Cities Business Magazine | by Winter Keefer
Discover three Twin Cities businesses at the forefront of expanding NA options. ABV Technology offers an innovative dealcoholizing machine, providing breweries a cost-effective solution. Marigold serves as the city's first retailer exclusively dedicated to NA products. And Zero Proof Collective passionately advocates for thoughtfully crafted NA beverages at gatherings, emphasizing quality. These businesses represent a thriving movement towards premium NA choices, reshaping the industry and challenging the status quo.