Zero Proof Collective is a growing community of supporters advancing the NA Movement and advocating for elevated adult nonalcoholic beverage options to be served everywhere people gather. Together, we champion the belief that NA offerings deserve to be presented with a commitment to liquid excellence—lower in calories and served with the same casual finesse as their alcoholic counterparts.
Welcome to Zero Proof Collective
Based in the Twin Cities and aligned with a growing global shift, Zero Proof Collective champions a new era in adult beverages—one where elevated nonalcoholic options are expected and celebrated. Through events, tastings, and partnerships, ZPC encourages hosts, venues, and gathering spaces to serve sophisticated NA beverages with the same casual finesse as their alcoholic counterparts.
Since May 2022, Zero Proof Collective has been actively pouring in high-impact, alcohol-centered spaces—proving that change is possible, glass by glass. And while the momentum is real, there’s still a long way to go. That’s why your voice matters. Ask for NA wherever you go. Request it. Expect it. Celebrate it.
With a flood of new products hitting the market, not all are created equal. Many are overly sweet, artificially flavored, or unnecessarily heavy. We encourage a more discerning pour: seek out clean-label ingredients, lower sugar and calorie counts, and flavor profiles that finish crisp—not cloying. Think acidity, balance, nuance—not syrup.
And again—ask for NA wherever you go. One of the most common refrains from venues is: “Guests don’t ask for it.” But if you do, the NA will follow. The tide is turning.
This round’s for everyone—pull up a chair.
Be a part of this growing global community!
Join Zero Proof Collective &
the NA Movement here.
What is the NA Movement?
The NA (nonalcoholic) Movement is a cultural shift that celebrates a lifestyle choice focused on choosing not to drink alcoholic beverages on occasion or not at all. It's a movement that promotes a sense of belonging and offers a wide range of elevated nonalcoholic alternatives, encouraging individuals to socialize, unwind, and celebrate without the presence of alcohol. Whether driven by health, personal preference, or a desire for more mindful experiences, the NA Movement reflects a growing trend toward more conscious and balanced choices in social settings, fostering inclusivity for all.
Zero Proof Collective High Impact Events
Zero Proof Collective High Impact Events
The1st NA Wine in 26 years at Winefest!
At the 26th annual University of Minnesota Children's Hospital Winefest , there were 800 guests that sampled 350 wines from around the globe at 64 pouring tables. In a landmark moment, Zero Proof Collective’s team poured the first and only NA wine in 26 years, Noughty by Thomson & Scott. This significant inclusion signaled a shift, highlighting the growing acceptance of nonalcoholic options and fueling substantial interest and dialogue about the NA movement at the event.
Elevating Corporate Events: The Power of NA Beverage Options
An article in Corporate & Travel Incentive Magazine, titled "Buzzkill," cited Marc Andreessen's call for an alcohol ban at tech events. The article stated that we at Zero Proof Collective believe a ban isn't the optimal choice and spotlighted our success in serving nonalcoholic cocktails at private corporate events, offered them at or alongside the traditional bar that has been relied on many times before. We suggest including NA options, as they have the power to boost productivity, inclusivity, awareness, connection, safety, and more. This approach is in harmony with the NA Movement and the global cultural shift, demonstrating the appeal and growing acceptance of nonalcoholic beverage options.
Collaborating An On-Premise NA Menu
ZPC collaborated with CōV Edina to expand their youthful NA "Sailor Sips" into four sophisticated nonalcoholic cocktails, lower in both sugar and calories. The process involved discovery, flavor profiling, sampling nonalcoholic spirits, and crafting basic recipes designed to complement and pair with CōV's menu. Chef Brian Sharpe applied his expertise, creating four incredible and unique elevated NA cocktails that both reflect the restaurant's culinary style and contribute to the broader acceptance and enjoyment of nonalcoholic beverage options.
NA Beverages Shine Bright on WCCO-TV
Now this is how you kick off the 4th of July.
We brought the celebration to WCCO-TV with a dazzling lineup of elevated NA beverages—delivering all the sparkle, none of the booze. From the bold hops of Lupulin Brewing’s standout brews to the refined bubbles of Noughty's dealcoholized wines, and a show-stopping peach cocktail made with Tenneyson Black Ginger, every sip was a reason to raise a glass.
But this segment wasn’t just about what’s in the glass—it was about what’s possible. When beverages are crafted with care and creativity, they do more than refresh—they bring people together. Whether you're hosting or just toasting, these visionary makers are rewriting the party playbook.
This Fourth, flavor and fireworks went hand in hand—and the future of celebration has never looked brighter.
Bringing NA Industry Leaders Together
In ZPC Connect meetings, we bring together business leaders, entrepreneurs, and NA advocates to connect, share, learn,laugh and collaborate. The room's energy testifies to the thriving NA Movement, brimming with potential. Participants leave invigorated by the collective optimism, creativity, and fresh ideas. Yet, as we adjourn, we recognize that the broader world may still lack awareness of our passion. Our mission is bold and challenging, but together, we form a united community committed to spreading awareness of elevated nonalcoholic options.